Full name of Chrome Hearts

Chrome Hearts' full name is Chrome Hearts, and its Chinese transliteration is "Chrome Hearts" or "Keluohaci". This name directly derives from the English brand name, and there is no officially designated Chinese full name.

The Origin of the Brand Name

Chrome (chromium):

Represents the chrome motorcycle parts business that founder Richard Stark was involved in early on, symbolizing industrial feel and hard-core aesthetics.

Hearts:

Echoing the brand's iconic Gothic cross and heart designs, conveying a dark romanticism style.

Brand Background

Founded in 1988 (Los Angeles, USA).

Founder: Richard Stark (originally a leather jacket designer, later transitioned to silver jewelry and luxury goods).

Core style: A high-end streetwear luxury brand fusing rock, gothic, and religious elements.

Name Usage Scenario

Official labeling: All products, packaging, and stores use the English name Chrome Hearts.

Context: Domestic consumers habitually call it 'Chrome Hearts,' but the brand has not officially registered a Chinese name.