Xue Zhiqian Chrome Hearts

The connection between Xue Zhiqian and Chrome Hearts is primarily rooted in his long-term use of the brand's eyewear accessories. His frequent public wearing has established a strongly tied "fashion symbol" relationship with the brand, though no evidence of official endorsement or brand collaboration has been found. The following elaborates from specific dimensions:

Core Association: The 'Loyal User' Image of Chrome Hearts Eyewear

Xue Zhiqian's affinity for Chrome Hearts eyewear began during his early variety show and music event appearances, and has remained consistent over the years. In 2017, he appeared on the first season of "The Tomorrow's Star" wearing Chrome Hearts yellow-lens sunglasses, which became his widely noticed early "Chrome Hearts look"; that same year, media outlets such as Aixiumei explicitly reported that the eyewear he wore was from the Chrome Hearts brand.

From then on, Xue Zhiqian's Chrome Hearts eyewear looks frequently appeared at various public events:

 

• Variety & Performances: In events such as "Crossover King of Comedy Season 5" (2025) and the Graduation Concert (2025), he consistently featured Chrome Hearts eyewear as a styling highlight, pairing it with suits or casual attire to reinforce his "fashion icon" image;
   

   
• Daily street snaps and airport outfits: Since 2024, numerous fashion bloggers and eyewear retailers have posted Xue Zhiqian-style Chrome Hearts eyewear on Douyin, We Chat, and other platforms, featuring various classic styles such as black-and-silver colorways, brow bar frames, and semi-rimless designs, highlighting their face-flattering and look-enhancing qualities.
   

   

   

All this points to Xue Zhiqian treating Chrome Hearts eyewear as a signature piece of his personal style, wearing it frequently to establish it as his fashion identifier.

2. The Use of "Brand Ambassador" Language in Merchant Promotions: Commercial Opportunism Based on Consumer Perception

Although Xie Zhiqian has not entered into an official endorsement agreement with Chrome Hearts, merchants have widely portrayed him as the "Chrome Hearts eyewear ambassador" to boost product visibility. For example:

• In 2017, a certain eyewear retailer stated in a We Chat post that "Jia Qian Xue is undoubtedly the face of Chrome Hearts, and should have a drawer full of Chrome Hearts eyewear frames to match different moods."
   
• In 2024, the Douyin hashtag "Chrome Hearts Eyewear – Xue Zhiqian's Same Style" received over 530,000 views, with multiple merchants posting content featuring "Lao Xue's same style" and "Comedian Xue Zhiqian's same style," emphasizing that it "fits all face shapes and is suitable for both men and women."
   

The core logic of this statement is: Xue Zhiqian's high popularity combined with the public perception of his 'fashion sense' makes him a de facto ambassador for Chrome Hearts eyewear, with merchants leveraging his image to drive product traffic.

3. Clarification of Misconceptions: No Official Endorsements or Silver Purchase Records

As of September 2025, Chrome Hearts has not released any official endorsement statements or cooperation agreements related to Xue Zhiqian. Based on available information, Xue Zhiqian's Chrome Hearts pieces are limited to eyewear and do not extend to other core product categories such as silver accessories or leather goods (e.g., cross necklaces, rings, etc.).

Additionally, claims such as "a drawer of Chrome Hearts frames" found in some merchants' promotions constitute commercial exaggeration and have not been confirmed by Xie Zhixian or officially verified.

 

4. Summary: The essence of the association is 'binding user perception with fashion symbols'

The relationship between Xue Zhiqian and Chrome Hearts is essentially a case of "mutual empowerment" between the celebrity's personal style and the brand's products:

• For Xie Zhiqian, Chrome Hearts eyewear serves as an important vehicle for his "trendy, individualistic" image, with his continued use reinforcing the public's perception of his "fashionable taste."
• For Chrome Hearts, Xie Zhiqian's high popularity and the approachability of his "national humorist" persona brought broader attention from young demographics to its eyewear products, achieving youth-oriented brand communication.

Supplementary Note: Timeliness and Limitations of the Information

At present, in the latest public events of 2025, Xue Zhiqian has not been seen wearing Chrome Hearts eyewear (such as in 2025's Crossover Comedy King Season 5 and the Always 22 Graduation Concert), though private use of the brand cannot be ruled out. Additionally, search results show no new collaboration between Xue Zhiqian and Chrome Hearts in 2025.

In summary, Xue Zhiqian's connection with Chrome Hearts centers on "long-term use of eyewear accessories." The merchants' "brand endorsement" claims are commercial opportunism based on consumer perception, not official collaboration. This relationship enhances Xue Zhiqian's fashion identity while bringing additional exposure and sales to the Chrome Hearts brand.