Chrome Hearts Beijing

Beijing Chrome Hearts Information Round-up

1. Key Findings

In Beijing, Chrome Hearts shopping channels mainly fall into two categories: the brand's official boutique (located at Yintai Center IN 01 in Beijing) and unofficial collective/buyer boutiques (such as CHHES Beijing). The official boutique is the brand's authorized sales channel in China, while unofficial shops are known for personalized service and rare styles.

2. Detailed Analysis

1. Official boutique: Chrome Hearts (Yintai Center in 01 store)​

• Address: Unit 125, 1 st Floor, Yintai Center, No. 2 Jianguomen Outer Street, Chaoyang District, Beijing (also described as "100 m northwest of the intersection of Jingheng Street and Henghui East 1 st Road" — all point to the same location).

• Brand Background: Chrome Hearts is a high-end American silver jewelry luxury brand known for its Gothic aesthetic, handcrafted production (such as 925 silver oxidation and antiquing), and iconic motifs (cross, fleur-de-lis, horseshoe). Its product range covers silver jewelry, apparel, bags, home goods, and more.

• Store Features:

  • Quite large in scale (approx. 500 sqm), with separate sections for silver jewelry, gold jewelry, clothing, and more; a full selection of merchandise (e.g., popular large FLORAL CROSS rings, dagger Cuban chain bracelets, etc.).

  • Professional service; the staff received brand training and can provide detailed product information and styling advice.

  • It is one of Chrome Hearts' key stores in mainland China and the only official boutique in the Beijing area.

3. Supplementary Information

• Company Registration: Chrome Hearts (Beijing) Trading Co., Ltd. was established in 2011, with its registered address at Shop 125, 1 st Floor, Building 5, Yard 2, Jianguomenwai Avenue, Chaoyang District, Beijing (the same address as the Yintai Center boutique), with MARIO DAVID LEJTMAN as the legal representative. Its business scope includes gold and silver jewelry, clothing, cosmetics, and more.

• Notes:

  • Official boutiques can be accessed through the brand's official website (www.chromehearts.com) or use Amap (Gaode Maps) and other platforms to confirm the address and business hours;

  • Be cautious when choosing unofficial stores; it is recommended to purchase through official channels to avoid counterfeit goods.