BEARBRICK

Bearbrick (known in Chinese as Brick Bear or Berick Bear) is a collectible toy designed and produced by Japanese toy company Medicom Toy. Founded in 1996 and headquartered in Shibuya, Tokyo, the company is best known for its RAH (Real Action Heroes) series, Ultra series, and action figure models based on American comics and films, while continuing to focus primarily on Japanese anime brands. Produced since 2001, Bearbrick figures have remained highly sought after by collectors for nearly two decades. The stylized bear features a simple design with a large belly and articulated, rotatable joints in the head, torso, hips, arms, hands, and legs. Its block-like hands, feet, and body draw on the form of the Kubrick figure, which was originally based on LEGO's block toy characters. Bearbrick has achieved global popularity through its distinctive styling and detailed color combinations, as well as Medicom Toy's successful collaborations across streetwear, film, luxury, and other cultural fields. Limited-edition and special releases have been created with artists, designers, and leading brands worldwide, and co-branded apparel releases have often prompted long queues. As collectible values continue to rise, acquiring certain figures can require a substantial investment. Bearbrick sizes include 100%, 400%, and 1000%, with the standard release typically at 100% and special editions generally at 400% or 1000%.