LOUIS VUITTON

Louis Vuitton is a French luxury brand owned by LVMH (Moët Hennessy Louis Vuitton). Its product categories include handbags, travel goods, small leather goods, accessories, shoes, ready-to-wear, watches, fine jewelry, and personalization services. In 1854, Louis Vuitton and his wife opened a store at 4 Rue Neuve des Capucines (now Rue des Capucines). After founding the company, he made an important decision to cover one of the travel trunks with durable, waterproof canvas. In 1880, Louis Vuitton’s son, Georges Vuitton, took over the business. In October 2013, creative director Marc Jacobs left after a total of 16 years, and Louis Vuitton appointed Nicolas Ghesquière as the new creative director. On July 15, 2018, Louis Vuitton officially launched its online flagship store in China. In December 2018, Louis Vuitton ranked 34 th in the World’s 500 Most Valuable Brands compiled by World Brand Lab. In October 2019, it ranked 17 th on Interbrand’s Global 100 list. In July 2020, it ranked ninth on Forbes’ 2020 list of the world’s 100 most valuable brands.