LOUIS VUITTON

Louis Vuitton is a French luxury brand under LVMH, offering tote bags, travel accessories, small leather goods, accessories, footwear, ready-to-wear, watches, high-end jewelry, and personalized customization services. In 1854, Louis Vuitton married and opened a shop with his wife at 4 Rue Neuve Des Capucines (now Rue des Capucines). After founding his company, he made a key decision: to cover one of his travel trunks with durable, waterproof canvas. In 1880, Louis Vuitton's son Georges Vuitton took over the business. In October 2013, Louis Vuitton's creative director Marc Jacobs departed after 16 years. LV appointed Nicolas Ghesquière to replace him as the new creative director. On July 15, 2018, Louis Vuitton officially launched its official online flagship store in China. In December 2018, Louis Vuitton ranked 34 th in the 2018 World Brand 500 list compiled by World Brand Lab. In October 2019, it ranked 17 th in the Interbrand Global Brand Top 100. In July 2020, Louis Vuitton ranked 9 th in Forbes' 2020 Global Brand Value Top 100.